Because somewhere, somehow … people became convinced that in 2012, it no longer works.
Because of updates in search engine algorithms, or the way that content is categorized in the search results, or maybe it's because so many gurus are now recommending other approaches (most that will not work almost as well, by the way) I'm getting MORE bang from my content marketing campaigns, than ever before.
The good news?
You can literally build a complete, end to end, profitable online marketing empire on the broad shoulders and firm foundation of FREE content … and you can start today, literally for under $ 25.
Remember when you used to see those offers that promised you could start a business with no money down … and it sounded too good to be true?
Usually, they were! But with article marketing and content creation as a whole, it's really an accurate description of the investment needed to get started from scratch.
The ONLY real investment you'll need to make in your business?
A commercial grade auto responder. (Which can be "had" for free as well … or at least until you have accrued enough names to be charged, which is a good problem to have!)
The key is, when building a successful content marketing campaign to BEGIN with the end in mind.
You have to know what your ultimate exit is supposed to be, and what you want your subscribers to absolutely do, otherwise you'll just spin your wheels.
The way you do that is SUPER simple.
You START with your offer. A product, service, or value add proposal that a small percentage of your subscribers will buy.
And then you write a small follow up email sequence that gets programmed into your auto-responder and goes out every day after they sign up, whether you are at the beach, on vacation with your family or hard at work on your business.
So your CONTENT (articles like this one) build a community of fans, followers and subscribers who sign up for your sequence.
And your sequence builds value, offers tips, tricks and techniques that empower, enlighten and inspire your audience to excel.
And every day … while adding value as above, your automated email sequence also "sells" YOU and your expertise, your products, your books … your suite of services or anything else you'd like to offer those who come into your online universe.
It really IS that easy. No catches, no gimmicks and no goofiness at all. I challenge you to try and apply the above in your business … and I encourage you to start today!